McDonald’s Spicesurance

McDonald’s created a hot twist on a classic: Spicy Chicken McNuggets.

The problem? Spice is SO subjective.

So, we created the first insurance plan to encourage folks to swim out to spicier waters.

(Free Chicken McNuggets with your Spicy McNuggets. Y’know…just in case.)

We launched with a lot of fine print. And I mean A LOT.

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McDonald’s
Role: Concepting the idea, execution, and production as Copywriter

Agency: Golin
AD: Shane Shaji
CD: Ananta Prayitno
CD: Vincent Patton
GCD: Zach Schmitz